Experience

Commercial work. Reported results.

Four summaries of revenue and partnership work Joe has led—the challenge, the work and the reported result. Prior employment is identified separately from NSPC engagements.

Ultra Consultants · NSPC engagement · 2024–2025

$1.75M

in net-new consulting revenue in seven months

Director, Enterprise Sales

The commercial challenge

Build new business for business-process, ERP-selection and transformation consulting serving mid-sized manufacturers, distributors and investor-backed companies.

The work

Developed account-based executive outreach and referral relationships, including initiatives aimed at PE- and VC-backed portfolio companies, and worked with marketing operations on lead scoring and attribution.

Where it fits: Revenue · Market focus & origination

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Armanino · Prior role · 2022–2023

$5.1M

in new revenue in thirteen months

Senior Sales Executive, Business Automation & Analytics

The commercial challenge

Develop enterprise demand and revenue for business automation, analytics and data services inside a national accounting and consulting firm.

The work

Led executive outreach, account-based marketing, digital demand generation and buyer-intent data, and aligned sales, marketing and delivery around target accounts.

Where it fits: Revenue · Commercial operating cadence

Read the full case story ↗

Clockwork.ai · Prior role · 2022

$500K

in ARR in less than six months

VP of Partnerships

The commercial challenge

Take a financial-planning platform to market through accounting firms rather than one buyer at a time.

The work

Built an accounting-channel strategy, negotiated enterprise partnerships and established partner onboarding and enablement programs.

Where it fits: Revenue · Partnerships

Kapital Krest Holdings / Rely Services · NSPC engagement · 2026

$2.5M+

in qualified pipeline, with 20+ senior-level prospect and partner introductions

VP, Revenue & Growth

The commercial challenge

Give a portfolio of outsourced and technology-enabled services businesses a more structured growth engine.

The work

Built segmentation, outbound strategy, CRM discipline and commercial operating structure. Pipeline is reported as qualified opportunity value, not booked revenue.

Where it fits: Revenue · Pipeline & operating cadence

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Results are reported from roles Joe held and engagements he led; most reflect team efforts alongside client and employer colleagues. Prior employment is identified separately from engagements delivered through No Small Plans Collective. Past results do not guarantee future outcomes, and no client endorsement is implied.

Also through NSPC

Outlook Tax & Advisory

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Built the commercial operating model, sales process, pipeline governance, compensation structure and executive reporting, and helped package fractional CFO, forecasting, cash-flow and tax-planning offerings.

Where it fits: Revenue · Commercial operating cadence

Earlier commercial roles

Two decades inside services firms.

Joe’s commercial roles include Armanino, Wipfli, UHY and ORBA, where he helped launch the Cloud-Controller® outsourced financial-services offering. Before his advisory career, he was an owner, EVP, treasurer and board member of Austin Chemical, with responsibilities spanning finance, HR, customer service, technology and marketing.

More about Joe

A connected commercial foundation for HumanElements.

Website and SEO, attribution, content and HubSpot pipeline work brought together around one journey: discovery → assessment → qualified meeting → tracked opportunity.

“Joe brought our website, content program, tracking and CRM pipeline together around a clear commercial goal: helping the right prospects find us, request an assessment and move into a qualified sales conversation. He combined the planning with hands-on work, giving us a more coherent foundation for growth.”

Sam Tanios · HumanElements

Build approved October 5, 2026; launch pending. Conversion and revenue impact have not yet been measured.

Explore the HumanElements work ↗