HumanElements / PeopleOS
Connect discovery to a tracked commercial opportunity.
Website, content, measurement and CRM brought together around a repeatable commercial journey.
Build approved. Launch pending.
The rebuilt Wix website was approved on October 5, 2026. Publication awaits transfer of the Premium plan and domain. Live tracking validation, indexing and archiving of the previous site follow that dependency.
What Joe delivered
- KPI and SEO audits.
- Approved HubSpot fields and a dedicated new-business pipeline.
- A 90-day white-paper content plan.
- A rebuilt Wix website with fractional HR and PeopleOS assessment pathways.
- Conversion-event and attribution design, page metadata, structured data and booking-link improvements.
How AI supported the work
AI supported data analysis, competitive research, copy development, reporting and hands-on configuration in Wix and HubSpot. Joe set the priorities, reviewed outputs, coordinated delivery and remained accountable. Client approval governed publication.
This demonstrates execution across several disciplines. It does not establish measured time savings, conversion improvement or revenue impact.
Follow one fictional prospect
This interactive example shows the intended journey and proposed measurement points. Its events, fields and stage labels are illustrative; it is not evidence of a live integration.
Follow the prospect journey ↗The client perspective
“Joe brought our website, content program, tracking and CRM pipeline together around a clear commercial goal: helping the right prospects find us, request an assessment and move into a qualified sales conversation. He combined the planning with hands-on work, giving us a more coherent foundation for growth.”
Sam Tanios · HumanElements
What gets measured after launch
Assessment requests, qualified meetings, opportunities created, stage progression and attribution coverage. Actual counts and defined conversion rates will be reviewed after tracking is validated.
Discuss your diagnostic ↗