The starting situation
Mid-sized manufacturers, distributors and investor-backed businesses needed business-process improvement, ERP selection and transformation support. The commercial assignment was to originate new consulting business for those services.
Joe’s role
Joe served as Director, Enterprise Sales. The work connected enterprise targeting and executive outreach with referral relationships and marketing operations.
The work
- Developed account-based executive outreach and referral relationships.
- Included initiatives targeting PE- and VC-backed portfolio companies.
- Worked with marketing operations on lead scoring and attribution.
The reported result
$1.75M in reported net-new consulting revenue over seven months.
Why it matters
A commercial plan needs a route from target accounts to credible opportunities. This assignment shows Joe’s work connecting origination, relationships and commercial process.
Based on the engagement and career information supplied for NSPC’s existing site. Results reflect work alongside client and employer colleagues. No client endorsement is implied; past results do not guarantee future outcomes.
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