The starting situation
A portfolio of outsourced and technology-enabled services businesses needed a more structured approach to market segmentation, opportunity development and commercial visibility.
Joe’s role
As VP, Revenue & Growth, Joe built the commercial structure around how the businesses identified, originated and tracked opportunities.
The work
- Built segmentation and an outbound strategy.
- Established CRM discipline and a commercial operating structure.
- Developed senior-level prospect and partner introductions.
The reported result
$2.5M+ in reported qualified pipeline and 20+ senior-level prospect and partner introductions.
Why it matters
Qualified pipeline gives management an operating view of potential business. It becomes useful when opportunities and relationship development can be discussed within a consistent commercial process.
Based on the engagement and career information supplied for NSPC’s existing site. Results reflect work alongside client and employer colleagues. No client endorsement is implied; past results do not guarantee future outcomes.
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