Who it is for
Accounting, advisory, consulting and outsourced-services firms with a capable delivery team behind an offering that is not yet reaching enough of the right buyers—or with existing clients who do not know what else the firm can do.
Signs it is time
- A new service line has strong delivery talent and a thin pipeline.
- Existing clients buy one service and are unaware of the others.
- Every proposal is written from scratch.
- Partners hesitate to introduce a service they cannot explain in a sentence.
What the work includes
- Ideal buyers, buying triggers and competitive alternatives
- Positioning and a packaged offer structure with clear scope and outcomes
- Sales narrative, proposal framework and one-page overview
- Priority accounts, executive outreach and cross-sell plays
- Enablement for partners and sellers
- A simple scorecard to track early signals
How it runs
Weeks 1–2 · Define
Buyers, triggers, alternatives and service economics; agree what success looks like for the launch.
Weeks 3–4 · Package
Offer structure, messaging, proposal framework and supporting materials.
Weeks 5–6 · Launch
Account priorities, executive outreach, cross-sell plays and enablement for the team.
Weeks 7–8 · Review and hand over
Review early signals, adjust the approach and hand over an operating rhythm the team can sustain.
What you receive
- Buyer and positioning brief
- Packaged offer and sales narrative
- Priority account list and outreach sequences
- Cross-sell playbook for existing clients
- Launch scorecard and operating rhythm
What we need from your team
A service-line sponsor, subject-matter experts who can describe the work and its outcomes, and confirmed delivery capacity.
Boundary
One offering or defined market. Technical delivery and demand-generation production are scoped separately.
Investment
Fixed fee, confirmed in a written proposal.
Frequently asked questions
Can you run the sprint on more than one service line?
We recommend one at a time so the team can learn quickly. A second sprint can reuse the method and materials.
Do you write marketing content?
We produce the positioning, sales narrative and outreach. Broader content and campaign production can be scoped separately.
What if the diagnostic has not been done?
The sprint includes a short definition phase. If the constraint is unclear, we will recommend the diagnostic first.